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Behind this collections there are almost 100 years in the market, creating and refining hats for different generations and lifetimes. Find a style that feels comfortable, authentic, and truly you. Explore our selections of best merino wool hats, women's wool hats, men's wool hat, and different types of hats. You may only choose one hat, but when it aligns with your style, it ends up becoming something much bigger: your true personal signature.
A hat can do much more than add a fashion touch: wide-brim hats help protect exposed areas like the face and neck, and on cloudy days when UV rays are still present merino wool hats become an option that combines warmth and style. Explore our UV protection models: wool, alpaca and poly braid hats with UV 80 protection, and toquilla straw styles with UV 30, all backed by International UV Protection Certification and a family legacy refined over almost a century.